National Student Advertising Competition Pitch

National Student Advertising Competition (NSAC) | Washington State University team | April 2019

The 2019 sponsor for the National Student Advertising Competition was Wienerschnitzel. Our campaign proposal was based on the concept of "You Do You Food." On this team, I served as the media director and was able to apply my passion for data. In this position, I analyzed and tabulated primary and secondary research, enhanced the tabulation process using Microsoft Excel, used data to select proposed media buys for the team client, and established an optimization plan to ensure media alignment with KPI’s. A major aspect of the campaign proposal was incorporating Google search and analytics to optimize the campaign.

Document PDF: https://static.wixstatic.com/ugd/cdf19e_fbac6e5ae40b404797e6a2cfcd668047.pdf